Leadership trajectory

2025 Aug 2025 – Jul 2026 National scope

Head of Business Development & Programs

AIESEC in Tanzania · Dar es Salaam · National scope

• TZS 71.5M secured for the 2026 program cycle

Owned the national commercial and program delivery engine — identifying, negotiating, and managing partnerships with corporates and institutions while redesigning how the program portfolio was executed.

• Redesigned delivery models for the 2026 national program cycle to improve clarity, accountability, and sponsor alignment.
• Secured TZS 71.5 million in sponsorship revenue for the 2026 program cycle and two high-visibility PR partnerships.
• Moderated a session at Tanzania Startup Week 2025, representing the organization on a national innovation stage.

2024 Aug 2024 – Jul 2026

Head of Marketing

AIESEC in Tanzania · Dar es Salaam · National scope

• 1M+ cumulative audience reached
• 8,000+ registrations driven

Held the national marketing mandate across the full two-year term, running brand, campaign, and communications strategy — and carried it in parallel with the business development portfolio from 2025.

• Led Career Fair 2026 marketing: 550,000+ B2C impressions and 8,000 registrations, plus a parallel B2B LinkedIn campaign that generated 5 qualified corporate partner leads.
• Built the national communications system connecting campaign, program, and partner messaging.
• Facilitated communication and digital collaboration sessions at the SCORE Conference in Uganda.

2024 Consulting · ongoing

Independent Consultant — Sales, Marketing & Growth Strategy

Dar es Salaam · Advisory

• 15 agritech founders supported (KilimoTech)

Advises early-stage ventures on narrative, positioning, and go-to-market fundamentals — with a practical focus on founder readiness and channel fit.

• Refined value propositions and market positioning for emerging startups.
• Delivered training on sales fundamentals and brand building.
• Supported 15 agritech founders under the YEFFA KilimoTech Accelerator (Sahara Accelerator, supported by AGRA).

2023 Nov 2023 – Aug 2024

Expansion Coach

AIESEC in Kenya · Regional advisory

• Provided strategic advisory to emerging local expansions and executive board strategy reviews.
• Facilitated capacity-building sessions and strengthened performance tracking.
• Aligned expansion priorities with national goals and quality standards.

2023 Feb 2023 – Jan 2024

Vice President, Brand & Customer Experience

AIESEC in University of Nairobi · Team of 11

• +27% lead growth

• Led a team of 11; increased leads by 27%.
• Managed AIESEC Week with 600+ physical reach and 268 leads.
• Executed Brand and Marketing Event 2023 with 300+ attendees.

2022 Feb 2022 – Jan 2023

Team Lead, Brand Marketing

AIESEC in University of Nairobi

• Built team capability and ownership culture across brand workstreams.
• Co-created the marketing plan for the Annual Stakeholders’ Dinner.
• Closed two in-kind sponsorship agreements.